The challenge
Give a cozy, artsy açaí bar a more authentic and professional identity that builds customer trust and attracts more visitors.
Rebranding
Bebe Bar
Brazilian açaí & juice bar near Dolores Park
What I did
A baby head with a leaf, angled for movement, set in the decorative yet readable Machinkly, with a softer pastel palette.
The result
Still vibrant, in a more modern way. Green, yellow and blue nod to the Brazilian flag and purple to açaí, colors people easily associate with Bebebar.
Behind the worktap any image to enlarge
Brand study
Açaí, Brazil, baby, groovy.
Iterations
Groovier fonts, readable from far.
B&W logo
Greyscale and one-color versions.
Type
Machinkly: decorative yet approachable.
Color
Pastel, analogous and complementary.
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