The challenge
The client found my Bruxaria typeface and wanted custom lettering in that spirit for a new merchandise and skateboard collection.
Custom lettering · Merch
Hood Ritual
Blackletter for street culture and ritual
What I did
Blackletter that blends the raw grit of street culture with occult mysticism: iterations of the ‘H’, purple studies and a purple-to-black gradient.
The result
A logo with ritualistic allure that honors underground hip-hop roots while shaping a powerful future.
Behind the worktap any image to enlarge
Structure
3 options, the client chose the middle one.
Color
The client asked for purple, so I explored its shades.
Gradient
Purple to black for depth and mystery.
Symbolism
Purple for mysticism, black for the unknown.
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