The challenge
Develop a new chocolate series for Lindt targeting a younger audience, while keeping old customers and staying true to the brand’s values.
Packaging · Rebranding
Lindt
A new chocolate series for a younger audience
What I did
Brand audit, competitor profiling and mood boards, leading to a typographic wrap: the flavor’s name wrapped inside its fruit, with serif labels that keep Lindt’s elegance.
The result
A fun, psychedelic concept that communicates the quality and elegance of Lindt and is sure to attract both loyal customers and new ones.
Behind the worktap any image to enlarge
Brand audit
Key words: Finest, Texture, Elegant, Premium.
Competitors
Audience, products and messaging, to stand apart.
Mood boards
3 directions: minimal, organic, vintage.
Concept
Flavor names wrapped inside the fruit.
Drafts
Lighter gradients, smoother type, side type for stacking.
Dielines
Print-ready packaging.
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